Privacy policy

Effective Date: September 9, 2026

At Retro Rack, we respect your privacy and are committed to protecting the personal information you share with us. This policy explains what we collect, how we use it, and the rights you have under India's Digital Personal Data Protection Act, 2023 (DPDP Act).

1. Information We Collect

  • Name, phone number, email address, billing and shipping address
  • Order and transaction details, and products you view or add to cart
  • Information you share with us directly, such as customer support messages
  • Device and usage information collected automatically when you browse our site (IP address, browser type, pages visited)

Payment information is processed securely by our third-party payment gateway. Retro Rack does not store your complete card, UPI, or other payment credentials on its own servers.

2. Cookies and Tracking

Our website uses cookies and the Meta (Facebook) Pixel to understand how visitors use our site and to show relevant ads on Facebook and Instagram based on your browsing and purchase activity. You can manage cookie preferences through the consent banner on our site, control cookies via your browser settings, or opt out of interest-based Meta ads through your Meta ad preferences.

3. How We Use Your Information

  • Process, fulfil, and communicate about your orders
  • Provide customer support and respond to enquiries
  • Send order and shipping updates
  • Improve our website, products, and customer experience
  • Show you relevant marketing (only where you haven't opted out)
  • Prevent fraud and comply with legal obligations

4. Sharing of Information

We do not sell or rent your personal information. We share only what's necessary with:

  • Our payment gateway, to process payments
  • Courier and logistics partners, to deliver your order
  • Meta, for advertising as described above
  • Website and technology service providers who help us run the store
  • Government or legal authorities, where required by law

5. Your Rights

Under the DPDP Act, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Withdraw consent for marketing or tracking at any time
  • Request erasure of your data, subject to legal/accounting retention requirements
  • Raise a grievance about how we handle your data

To exercise any of these rights, contact us using the details below.

6. Data Security

We take reasonable technical and organisational measures to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Children's Privacy

Our website is not directed at children under 18. We do not knowingly collect personal data from minors.

8. Changes to This Policy

We may update this policy from time to time. Changes will be posted here with a revised effective date.

9. Contact / Grievance Officer

Retro Rack
Email: help@retrorack.shop
Phone: +91 97586 41742
Address: EA Chambers, Pattullos Road, Express Estate, Royapettah, Chennai, TN 600014, India